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Profile

Issue 01 · Mom’s Disappointment

Mir Hwang

Founder & CEO, GigFinesse

drummer · dropout · disappointment

A drummer who built the platform he wished existed. GigFinesse powers live entertainment booking for venues across the U.S.

played drums at a wedding last week and then told Bessemer Venture Partners about it. also a ceo apparently.

Mir Hwang, headshot
Los Angeles · Austin · Seoul · New York

Mir Hwang is the Founder & CEO of GigFinesse, a music technology company powering live entertainment for venues nationwide. Under their leadership, GigFinesse has raised over $15M from Bessemer Venture Partners, NJME Investments, NYU Innovation Venture Fund, and other prominent industry angels. The platform is now one of the fastest-growing live entertainment players in hospitality.

mir hwang runs gigfinesse, a company he started instead of going to med school. his mom still asks about med school.

GigFinesse has been recognized by Forbes 30 Under 30 and Crain’s New York Business 20 in Their 20s. Mir also serves as a Founder in Residence at the NYU Leslie eLab and is an active mentor to early-stage founders.

collected awards from forbes and crain’s as a side effect of just continuing to exist. mentors NYU students who are about to make the same mistakes he made.

Where this is going where this is going

The experiential economy is growing faster than ever. People crave belonging and community, and live music is one of the purest expressions of both. Yet the infrastructure underneath has barely changed in fifty years. Most booking still runs on phone calls, spreadsheets, and verbal agreements. Venues lose hours per booking. Artists lose income to friction nobody chose.

the experiential economy is going off. people crave belonging and community, and live music is one of the purest expressions of both. meanwhile the infrastructure underneath has barely changed in fifty years. still phone calls, spreadsheets, verbal agreements. venues lose hours, artists lose income, nobody picked any of this.

I noticed this from the artist side first. I worked through NYU as a touring session drummer, navigating the same broken process every weekend. I started GigFinesse in 2019 to take that friction out, so creatives can do what they love and get paid fairly, and so the venues, hotels, and operators programming live entertainment can spend more thoughtfully, support more shows, and get real ROI on every dollar. Today we handle 1,500+ shows a month nationwide.

noticed it as a touring drummer at NYU, lugging a kit between gigs that paid in cash and a beer voucher. started gigfinesse in 2019 to take the friction out, so creatives get paid fairly for the thing they actually love, and so the venues and operators programming live entertainment can spend smarter and get real ROI. 1,500+ shows a month, nationwide.